"NICENESS" designs clothes based on the concept that good things are good = Just good is good.
Yuichi Go, who was in charge of designing Salvy from the launch of the brand to the Fall/Winter 2017-18 collection, started “Niceness” as a brand that develops clothes that reflect personal tastes. In addition, Yuichi Goh, who has accumulated experience in manufacturing both in Japan and overseas, is particular about the selection of materials.