NOCHINO OPTICAL is an eyewear brand that cooperates with a town factory in Sabae City, Fukui Prefecture, where eyeglasses are produced, and is manufactured by craftsmen with 60 years of experience.

Instead of following trends, we picked up universal basic shapes, edited and reconstructed to create a stress-free Asian fit.

We strive to create products that can be used for a long time, that you can always buy more of the same product, and that you will love the brand for a long time.

Not only the frame, but also the lenses are originally made with two curved lenses that are almost flat. Designer Konno's favorite dimming function is dyed, and you can see the attention to detail in the unique lenses.

The so-called sunglasses are avoided due to the corona sickness mask, but the light-colored lenses match the times, and the design that can be used all year round is very popular.