Streetwear brand CE started in 2011 by graphic designer Sk8thing, who has been in charge of graphic design for GOOD ENOUGH and A BATHING APE, together with Toby Feltwell and Hishi.

The brand name comes from the tattoo of a woman who appears in Philip K. Dick's book "UBIK". We do not have a concept for each season, and develop wear that incorporates elements such as postmodernism.