The concept is a design that creates a nostalgic mood that rekindles forgotten emotions.Imagining when thelate actorRiver Jude Phoenix , who was a role model for the designer, was in high school, he used magazines, music and movies from the 1980s and early 90s asdesignsources.making clothes. Additionally, the brand's signature arch logo isinspired byThe Viper Room , a nightclub in West Hollywood, USA, where Phoenixunfortunately died of a drug overdose .
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