Collection: Shermer Academy

The concept is a design that creates a nostalgic mood that rekindles forgotten emotions. Imagining when the late actor River Jude Phoenix , who was a role model for the designer, was in high school, he used magazines, music and movies from the 1980s and early 90s as design sources . making clothes. Additionally, the brand's signature arch logo is inspired by The Viper Room , a nightclub in West Hollywood, USA, where Phoenix unfortunately died of a drug overdose .