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The cold season continues, but the number of people who are interested in new products for the next season is increasing.
There are some brands whose 23SS season has already started, but VISUAL that makes you feel the arrival of the new season has arrived from this popular brand in our store.
NICENESS 'JOURNEY TO MIDLANDS' by Piczo
The latest work of the editorial story that NICENESS is producing with photographer "Piczo" living in the UK during the off-season.
The main part consists of the AW22 collection and the SS23 collection.
I look forward to this LOOK every season.
I think it's a special look that can only be produced by NICENESS, which has few seasonal barriers and many collectible items.
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The third editorial series on the theme of 'travel' by Tokyo-based brand NICENESS and London-based photographer PICZO documents a road trip around the Midlands in central England.
The story begins in a rural town in the Midlands with extensive farmlands. Along the way, you will see the Jodrell Bank Observatory, which has the Lovell Telescope, the world's largest radio telescope with a parabolic reflector, the Ladybower Reservoir, which has a 24m diameter bellmouth-shaped drainage ditch, the sound sculpture The Singing Ringing Tree, and spaceships. Aim for Birmingham, the second largest city after London, around Halo, which emits a bright light.
The AW22 collection, which incorporates the psychedelic mood of England, and the Space Age collection, which gives form to human longing for the unknown universe, against the backdrop of objects that suddenly appear in the pastoral scenery of England. Constructed by interweaving the SS23 collection, which is the source of inspiration.
The image of a youth who travels to the Midlands dreaming of an unseen world and the mood of both collections, which are based on different themes of the 1960s movement, are cut out with emotional depictions unique to PICZO.
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In addition, this LOOK is also released this time.
NICENESS 'Some Humming Songs' by Sophie Isogai
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Tokyo-based brand "NICENESS" welcomes photographer "Sophie Isogai" as a creative partner.
Produced a fashion story that captures 'everyday life in Tokyo'.
Emi and Adau from a foreign land.
The life of the two who work as models in Tokyo goes by in a rush.
On his days off, he enjoys walking around the city while humming without worrying about the time.
At times like that, everyday moments that we usually tend to overlook jump into our eyes.
Tokyo is colored in many colors.
This story is set against the background of a city with a local atmosphere in Tokyo.
"Mayu Takahashi" interweaves the AW22 and SS23 collections of "NICENESS" for styling.
From the unique perspective of "Sophie Isogai", we documented pleasant moments in the extension of everyday life.
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I'm looking forward to the next season, of course, but I feel like this season's items are good again. I think it's such a LOOK.
NICENESS 2023 SPRING/SUMMER will start soon.
Please look forward to this season as well.
