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Photographed by PAM's best friend Joshua Gordon, the campaign visuals, which delve even further into the "toys" world, naturally became an 80-page artbook.
Joshua worked tirelessly for several months to dig deep into Japanese toy culture and produce a documentary.
We shot a campaign featuring portraits of people we call "collectors" and their toys, as well as handwritten notes of love for toys.
This collaboration is a testament to the instant, uninterrupted, joyful love between friendships that transcends labels.